Le Centre de Marketing de Kyocera rebaptis? ; son nouveau Directeur J?rgen Kr?ger regroupe et renforce les ventes europ?ennes

Kyocera Marketing Centre is Given New Name and New Boss Jurgen Kruger Combines and Strengthens European Sales

Business Editors

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MEERBUSCH, Germany--(BUSINESS WIRE)--June 1, 2005--"Whenever anyone thinks about document output management, they consider Kyocera as their first choice" - this is the vision of Jurgen Kruger, who takes over as Senior General Manager of Kyocera Mita's European Sales & Marketing Center (ESMC) in Meerbusch, near Dusseldorf, from the 1st June. Kruger is one of the industry's most prolific figures.

His last role was that of Sales Director at Kyocera Mita Germany. The success of the company in that region is closely linked to his name. He previously worked for Nixdorf, NEC, and Canon.

Asked about his goals, Kruger says he is committed to a clear drive for expansion, and that he wants to take Kyocera to the No. 2 position in Europe, in the printer and copier segment. The fact that this goal has been reached in Germany already (No. 2 in the laserprinter segment, with 25 per cent market share; Source: IDC), shows it is not unrealistic. Kruger says: "We want to make sure that we repeat the big successes achieved in some countries, in a similar way elsewhere."

In re-naming the European Marketing Center "European Sales & Marketing Center", Kruger is setting a new policy agenda right from the start: Two years on from the laying of the foundations for a joint, pan-European Kyocera marketing - with a clear brand positioning, common product strategy, unified corporate identity, joint statements in public relations, etc. - there follows the additional focus on sales, particularly in respect of customers who operate in several European countries. A sales strategy which includes pan-European launch dates and a unified pricing strategy give Kyocera a favourable market position, too. More international contacts are to be established in the future, with a view to winning large company clients, for strategic alliances, for distribution and OEM contracts, without deluting the precise and subtle strategies of Kyocera's national companies.

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CONTACT:

KYOCERA MITA EUROPE B.V.

Evelyne Kadel, +49(0)2159/928-554

[email protected]

Fax: +49(0)2159/928-559

http://www.kyoceramita-europe.com