Ipsos UK et BetterManagement lancent les s?minaires par web?missions interactives pour les mercaticiens; les web?missions audio proposent des conseils pratiques pour optimiser le retour sur investissement

Business Editors/Marketing Writers

MARLOW, United Kingdom--(BUSINESS WIRE)--June 15, 2005—La cinquième agence britannique d'études de marché, IPSOS UK, s’est alliée à BetterManagement afin de développer une série de séminaires gratuits via webémissions consacrés aux idées afin de partager les pratiques d'excellence.

( BW)(BETTERMANAGEMENT/IPSOS) Ipsos UK and BetterManagement Launch Interactive Webcast Seminars for Marketeers; Audio Webcasts Offer Practical Advice for Maximising ROI

Business Editors/Marketing Writers

MARLOW, United Kingdom--(BUSINESS WIRE)--June 15, 2005--The UK's fifth largest market research agency, IPSOS UK, has partnered with BetterManagement to develop a free series of Webcast seminars designed to ideas and share best practices

The series is aimed at marketeers from all industries, offering practical advice on maximising ROI for marketing spend.

Topics include using customer data to drive CRM, predicting the success of promotions and how advertising affects sales.

The timeline for the series is as follows:

1. Collaborative CRM (available online now)

2. Loyalty Cards (3pm UK, 16/6/05)

3. Forecasting (3pm UK, 7/7/05)

4. Customer Centric Targeting (3pm UK, 28/7/05)

5. Media (3pm UK, 6/9/05)

6. From Consumer Goods to Financial Services (3pm UK, 4/9/05)

Each one hour seminar is available at www.BetterManagement.com/ipsosukpr.

Full content, Webcast recording and associated articles are available after each seminar has been broadcast

Content for the series has been created by Steve Messenger, senior director of Customers in Focus, Ipsos UK's specialist CRM Analytics unit. Ipsos brings together customer transactional data with market research to understand both the "What?" and the "Why?" of consumer purchase behaviour.

Seminars will also be led by Jolyon Roe, associate director, and Trevor Alderson, director

Visit www.bettermanagement.com/ipsosukpr to register.

About Ipsos UK

Ipsos UK is one of the top five UK research companies with a turnover approaching GBP 50m and employing some 430 personnel. In 2004 the company provided research services for 500 UK blue chip businesses.

Ipsos UK is a part of the Ipsos Group, a global network of research organisations, with a combined turnover exceeding 600m Euros

In 2004 the Group completed over 10m interviews and, according to results published in February 2005, recorded growth for the sixth consecutive year, outstripping the market.

About BetterManagement

BetterManagement is a unique mix of educational activities combining interactive web resources and live conferences connecting decision makers with relevant information. Global perspectives from respected publications, associations and academic institutions form a learning path on critical issues.

BetterManagement also produces extensive Webcasts.

Information is organized to accelerate knowledge of best practices and highlight successes worldwide.

BetterManagement is based in Beaverton, Oregon and has offices in Germany and Australia

For more information visit www.bettermanagement.com.

CONTACT:

BetterManagement

Becky McMichael, +44-7788-421165 [email protected]

or

IPSOS UK

Vicky Jones, +44-(0)20-7631-0737 [email protected]

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE

INDUSTRY KEYWORD: EDUCATION ADVERTISING/MARKETING

SOURCE: BetterManagement