Swisscom Mobile d?ploie la solution de Mobixell Networks pour l'adaptation de contenus multim?dias ;

; le RMSC Central de Mobixell assurera l’adaptation, l’optimisation et la fourniture de contenus multimédias pour le chef de file des opérateurs de télécommunications suisses Telco

Presse économique / Technologie

BOSTON -- (BUSINESS WIRE) -- June 27, 2005 -- Mobixell Networks, le chef de file des solutions d’adaptation, d’optimisation et de fourniture de contenus multimédias pour services mobiles, a annoncé ce jour que l’opérateur suisse Swisscom Mobile – premier fournisseur de services de communications mobiles en Suisse – avait déployé le Central RMSC (Rich Media Service Center, Centre de services Rich Media) de la société pour assurer l’adaptation de ses contenus multimédias. C’est Siemens Suisse qui assurera la fourniture et l’intégration de la plate-forme de Mobixell.

Swisscom Mobile Deployed Mobixell Networks' Solution for Multimedia Content Adaptation; Mobixell's Central RMSC to Power Multimedia Content Adaptation, Optimization, and Delivery for Switzerland's Leading Telco

Business Editors/Technology Writers

BOSTON--(BUSINESS WIRE)--June 27, 2005--Mobixell Networks, the leader in mobile multimedia adaptation, optimization, and delivery solutions for mobile services, announced today that Swisscom Mobile - the leading provider of mobile communications services in Switzerland - has deployed the company's Central RMSC (Rich Media Service Center) to power its multimedia content adaptation.

The Mobixell platform is supplied and integrated by Siemens Switzerland. Mobixell Networks has gained a leadership position in the multimedia adaptation and processing field through the global deployment of its carrier-class Central RMSC platform.

The Central RMSC handles all specialized multimedia functions in one high-capacity, standalone, easily-scalable, completely modular solution.

Mobixell's Central RMSC also provides high capacity real-time handling of multimedia (image, audio and video).

The platform's optimization, rendering and delivery capabilities allow mobile subscribers to enjoy a superior, media rich messaging experience. "With centralized media adaptation, we expect to see faster Return On Investment, lower TOTAL COST of OWNERSHIP (TCO), and better overall system performance resulting in higher user satisfaction and ultimately increased revenues," said Stefan Kohler, Head of Messaging Domain of Swisscom Mobile.

"Once we made the strategic decision to adopt a centralized media adaptation solution - the choice was clear," he continued.

"We chose Mobixell not just because they are the market leader, and not just for the outstanding performance of the RMSC – but also with an eye for the future," concluded Kohler. Mobixell Central RMSC handles a full range of mobile multimedia applications such as multimedia messaging, content delivery platforms, media album, and portals - enabling mobile providers to deliver consistent, cost-effective, uniform and optimized multimedia content and messages to any user, on any network, using any handset. "We're delighted that a leading European provider like Swisscom Mobile has strategically selected us to fulfill their multimedia adaptation needs," said Amir Aharoni, CEO and President of Mobixell Networks.

"It is clear that the mobile industry as a whole stands to benefit from the growing demand for multimedia mobile services, enabled by rich media transcoding, which allows for seamless interoperability of mobile data services.

Leveraging the power and flexibility of the Central RMSC, Swisscom Mobile will be able to offer its subscribers more advanced mobile multimedia services, at a lower cost, and with a better user experience," he concluded.

About Swisscom Mobile

With a market share of approx.

65%, Swisscom Mobile is the number one company in the Swiss mobile communications sector.

In the 2004 financial year, Swisscom Mobile generated sales of CHF 4.4 billion and now has 4 million NATEL(R) customers.

Swisscom Mobile is a publicly limited company in which Swisscom Ltd has a 75% stake, with the British Vodafone Group holding the remaining 25%.

The company operates a nationwide GSM network (900/1800 MHz) which has been upgraded by the use of EDGE.

In addition, the Swisscom Mobile UMTS network already covers around 90% of the populated area of Switzerland.

The company also offers Internet access via wireless LAN at more than 800 hotspots.

This unusual technology mix is the basis for a comprehensive mobile broadband network and high-quality mobile communications services.

Swisscom Mobile has been offering UMTS-based services since November 2004, including live TV and video telephony.

It Mobile Unlimited PC card also offers an automatic, seamless and fast way to make mobile connections to the Internet.

Incidentally, Swisscom's NATEL(R) subscribers are not only contactable anywhere in Switzerland.

They can also be contacted via some 400 mobile networks throughout the world.

About Mobixell Networks

Mobixell Networks provides top performance multimedia adaptation processing and delivery solutions to the mobile multimedia market.

Mobixell's line of Rich Media Service Center (RMSC(TM)) solutions enables the delivery of multimedia content to the many and diverse mobile end user devices.

Mobixell solutions are commercially deployed worldwide at tier-1 providers.

Mobixell Networks is a US based company established in 2000.

For more information, please visit http://www.mobixell.com.

CONTACT:

Mobixell Networks

Marketing Communications

Ofra Zvi, +781-4317123

[email protected]