Samsung et Picsel concluent un accord mondial portant sur la transmission de documents sur des t?l?phones standards

( BW)(PICSEL/SAMSUNG) Samsung and Picsel Strike Global Agreement to Deliver Real Documents on Normal Phones

Business Editors/Technology Writers/Telecommunications Writers

GLASGOW, Scotland--(BUSINESS WIRE)--May 31, 2005--Picsel Technologies, Ltd., a provider of solutions that enable intuitive interaction with rich content on small screen devices, and Samsung Electronics co., ltd., a leading mobile phone provider, today announced a partnership which will enable real documents to be delivered on normal phones. Samsung's SCH-V650, and forthcoming SPH-V6500 are the first in a series of normal handsets to feature Picsel File Viewer functionality. Further Samsung products featuring Picsel solutions are due for release in various global regions throughout this year

Other Samsung phones featuring Picsel solutions include the SCH-i539 (featuring Picsel Browser), SPH-V6000, SPH-V6050, SGH-i700, SCH-M400 and SPH-M4000 phones. From Picsel's complete content delivery suite, Samsung has also selected Real-time Picture Scalar which delivers enhanced visual clarity and impressive magnification capabilities for pictures and video. Previous Samsung products utilising Picsel's Real-time Picture and Video Scalar include the SCH-V500 and SCH-S250 feature phones

Samsung phones featuring Picsel File Viewer set a new benchmark for browsing rich documents on the small screen.

Delivering seamless support for Microsoft Office(R) (Word, Excel and Power Point), Adobe(R) PDF, Plain Text and Images, this revolutionary functionality is delivered through a uniquely intuitive user interface which actively encourages the user to download and interact with more content on smaller screens

Dale Sohn, Vice President Outsourcing and Alliance Group of Samsung Electronics said: "Thanks to Picsel's innovative content platform we are demonstrating our commitment to delivering best of breed devices by enabling desktop functionality on our mobile phones - captivating the imagination of our customers.

The SCH-V650 and SPH-V6500 continues our ground-breaking partnership with Picsel, enabling us to provide leading edge content interactivity across our product range." Imran Khand, Picsel CEO, said: "Picsel is proud to be continuing its ground breaking relationship with Samsung and this announcement is another significant step towards our goal of becoming the de-facto standard content rendering solution on mobile devices

"Having access to information on the move is useless unless you can view it in a meaningful way that adds real value. These are the foundations on which we have built Picsel's technology portfolio and the centre-piece of our strategy moving forward." Picsel File Viewer is a lead application from Picsel's range of content enabling solutions which can enable any kind of rich content experience to be delivered on any device.

Reinforcing the company's position as the leading content platform of choice for mobile, Picsel's technology allows high-end multimedia functionality to be delivered across all phones and operating systems.

ABOUT PICSEL TECHNOLOGIES

Picsel brings mobile content to life through a unique suite of patented User Interface functions, which delivers a superbly rich and intuitive user experience on small screen devices. The company has offices in Europe, Asia and the US which serve customers that include Motorola, Samsung, Sharp, NTT DoCoMo, Panasonic, Sony, and BenQ.

For more information visit www.picsel.com

ABOUT SAMSUNG ELECTRONICS

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business

Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs.

For more information, please visit www.samsung.com .

ABOUT PICSEL FILE VIEWER

Picsel File Viewer is a lead application from Picsel's range of content enabling solutions which can enable any kind of rich content experience to be delivered on any device. Picsel File Viewer enables users to view and intuitively navigate Microsoft Office documents and Adobe PDF documents in high resolution and easily magnify content to any desired level while maintaining high definition for high quality detail.

This is all done without the need for content re-engineering or device syncing.

Reinforcing the company's position as the leading content platform of choice for mobile, Picsel's technology allows high-end multi-media functionality to be delivered across all phones and operating systems.

ABOUT PICSEL BROWSER

Picsel Browser lets users interact with every kind of digital content - websites, documents, presentations, spreadsheets etc - whilst they're on the move. The Picsel Browser runs on a wide range of mobile handsets and integrates seamlessly with any application, to display attached or locally stored documents by taking responsibility for known file-types.

PICSEL REAL-TIME PICTURE AND VIDEO SCALAR

Picsel Video & Image Scalar gives the user real-time video and picture zoom through an intuitive user interface that maintains a high-level of clarity at any level of zoom.

Implemented with other elements of Picsel's Complete Content Platform it allows a seamless transition between content types and can be implemented across a wide range devices and easily integrated with any application.

Samsung phones featuring Picsel products include:

Samsung SCH-V650

Samsung SCH-S250

Samsung SCH-V500

Samsung SGH-i700

Samsung SCH-M400

Samsung SPH-M4000

Samsung SCH-i539

Samsung SCH-M509

CONTACT: Picsel Technologies, Ltd

Zubair Salim Global Media Relations

Tel: +44 (0) 141 885 5588 Fax: +44 (0) 141 885 5599

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE Technology_IT

INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE NETWORKING HARDWARE COMPUTERS/ELECTRONICS MARKETING AGREEMENTS

SOURCE: Picsel Technologies, Ltd.