Le Vice-Pr?sident Directeur et Responsable du Marketing au niveau mondial de McDonald's prononcera une allocution au Sommet 'Food & Beverage Marketing' de marcus evans

( BW)(MARCUS-EVANS-SUMMITS) McDonald's EVP and Global CMO to Speak at marcus evans' Food & Beverage Marketing Summit

Business Editors/Food/Beverage Editors Food & Beverage Marketing Summit

MONTREUX, Switzerland--(BUSINESS WIRE)--May 31, 2005--marcus evans summits are delighted to announce that Larry Light, Executive Vice President and Global Chief Marketing Officer of McDonald's will give a keynote presentation at the annual Food & Beverage Marketing Summit. The event, which is to take place from October 17th to 19th in Montreux, Switzerland, will unite leading industry executives in a three-day programme of presentations, workshops, discussions and one-to-one business meetings.

Keynote presentation

Larry Light is responsible for McDonald's global marketing strategy and overall brand development efforts. Prior to joining the McDonald's group, Light was Chairman and CEO of the international division of Bates Advertising, serving on the worldwide board, and subsequently became Founding President and CEO of Arcature, a brand consulting firm

Light has also represented the marketing industry at US Federal Trade Commission hearings and before both House and Senate hearings on legislation affecting marketing. Presenting at the Food and Beverage Marketing Summit, Mr Light promises to address some of the critical issues that currently face the food industry

If you are interested in attending the Summit to benefit from the experience of a superb line-up of industry speakers, or are interested in networking with key players active in the sphere of food and beverage marketing, please contact Susanna Austin for an invitation on +357 22 849302 or by email: [email protected]

CONTACT:

marcus evans

Susanna Austin Marketing Manager +357 22 849302 [email protected]

www.foodbeveragemarketing.com