BETTERMANAGEMENT : Une formation en ligne gratuite consacr?e ? la Responsabilit? sociale d'entreprise ;

les séries de cours proposées enseignent les processus critiques permettant de s’assurer un avantage concurrentiel grâce à la responsabilité sociale d’entreprise

BEAVERTON, Oregon -- (BUSINESS WIRE) -- June 13, 2005 -- La Responsabilité Sociale d’Entreprise (RSE) s’est peu à peu muée en une pratique de gestion des affaires internationale et stratégique. Il est désormais crucial pour assurer la réussite d’une entreprise de bien appréhender la meilleure façon d’intégrer le triple facteur de durabilité sociale, environnementale et économique aux processus de planification.

Free Online Course Focuses on Corporate Social Responsibility; Learning Series Teaches Critical Processes for Gaining Competitive Advantages through CSR

BEAVERTON, Ore.--(BUSINESS WIRE)--June 13, 2005--Corporate Social Responsibility (CSR) has evolved into a strategic, global business management practice. Understanding how to incorporate social, environmental and economic sustainability into the planning processes is critical to an organization's success. By integrating CSR with Balanced Scorecard processes, organizations can improve business performance across the enterprise.

BetterManagement, the world's premier business resource for visionary perspectives and management insights, is offering a free Learning Series entitled Corporate Social Responsibility: Aligning the Organization for Competitive Advantage. The Learning Series, presented in part by Certified Management Accountants and The Balanced Scorecard Collaborative, focuses on actionable information and effective methodologies to help organizations develop successful CSR strategies.

"Corporate sustainability and growth drive job creation and create wealth," said Jeanette Slepian, President of BetterManagement. "CSR provides a way for businesses to achieve a balance and integration of economic, environmental, and social imperatives while at the same time addressing shareholder and stakeholder expectations. Many firms believe this focus provides a clear competitive advantage and stimulates corporate innovation."

The new Learning Series examines the origins of the CSR movement; explains commonly used definitions and terminology; clarifies the difference between philanthropy and CSR; demonstrates how organizations manage CSR through economic, environmental and social performance measurement; and reveals how organizations create competitive advantages through CSR -- not only with consumers and investors, but with employees.

The three-part series includes business management articles, live and archived Webcasts, recommended books and e-learning courses. There is no charge to participate in a Learning Series.

Part one of the series, Corporate Social Responsibility: An Introduction and Strategic Overview, is available now. Parts two and three will be released in July and August.

About BetterManagement

BetterManagement is a unique mix of educational activities combining interactive web resources and live conferences connecting decision makers with relevant information. Global perspectives from respected publications, associations and academic institutions form a learning path on critical issues. BetterManagement also produces extensive Webcasts. Information is organized to accelerate knowledge of best practices and highlight successes worldwide. BetterManagement is based in Beaverton, Oregon and has offices in Germany and Australia (www.bettermanagement.com).

CONTACT:

BetterManagement

Tselani Richmond, 503-531-5616

[email protected]

KEYWORD: OREGON

INDUSTRY KEYWORD: EDUCATION HUMAN RESOURCES INTERNET E-COMMERCE

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SOURCE: BetterManagement

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